Read how SmartSweets
leverages Go Direct to keep
pace with it's continued growth.
SmartSweets is a Canadian confectionery company based in Vancouver, British Columbia. The company has been praised by Forbes magazine as the “million-dollar gummy bear company.” SmartSweets’ founder, young entrepreneur Tara Bosch, wanted to provide an alternative to traditional sugar-heavy confectionery products, and made it the company’s mission to kick unhealthy relationships with food and encourage smarter food choices. Due to its innovative gummy bear recipe – which is free of sugar, sugar alcohols and artificial sweeteners - and its #KickSugar campaign, SmartSweets has attracted a dedicated following of health-conscious individuals.
SmartSweets’ gummy bears are sold through various retailers, as well as through SmartSweets’ online store. The product is distributed in both the U.S. and Canada to distributors, retailers, and consumers.
The partnership between SmartSweets and Go Direct Supply Chain Solutions began in May 2017. Within days, the products were received by our warehouse, which then immediately began the process of order fulfillment to both retailers and consumers. Thanks to Go Direct’s seamless integration with SmartSweet’s online store, orders placed through the company’s website began flowing to our order and transportation management systems automatically, without the need for manual intervention.
To automate the process further, Go Direct also integrated with the order processing system used for SmartSweets’ retail channel.
All orders were processed, packaged and shipped within 24-48 hours and were delivered to their destinations within 1-7 business days.
Smartsweets' KEY REQUIREMENTS
SmartSweets chose to partner with Go Direct in an effort to streamline its supply chain processes, and to gain access to our central online tool which provides an overview of inventory movements, receiving, order fulfillment, shipments, etc., for all orders, regardless of source.
Quick turnaround of order fulfillment was essential. Go Direct not only delivered on the promise made by SmartSweets to its consumers, but also ensured customer satisfaction.
SmartSweets offers two flavours of gummy bears (sour and fruity) in various configurations (half boxes, mixed half-boxes, 12 bags, mixed full-boxes, etc.) to consumers and retailers, through its
e-commerce and retail channels.
Within the past 11 months, Go Direct has fulfilled approximately 8,000 consumer and 4,000 retail orders consisting of more than 200,000 pieces. In addition to regular fulfillment activity, Go Direct has also assisted in distributing product samples to consumers on a number of occasions.
The key benefits that SmartSweets has gained through its partnership with Go Direct include:
Over 12,000 orders in 11 months
Over 200,000 pieces
Go Direct helps with both B2C and retailer activities
Services include product sample assistance
Go Direct and SmartSweets have fostered a close and productive working relationship. Go Direct’s customer service team schedule weekly conference calls with representatives at SmartSweets to share ideas, address existing or potential challenges, plan for future distributions, and identify opportunities for improvement. As SmartSweets grows and introduces new flavours to its product offerings, Go Direct will continue delivering on its commitments and contributing to the client’s ongoing success.